Kite San Juan del Sur

Things are starting to come along with kitesurfing here in Nicaragua. I have been busy either teaching or taking people out riding. More and more people are coming up to me on the street or at a restaurant asking for lessons or just about riding here. It's definitely taken time and daily commitment in spreading the word to even get this far. The one thing i've learnt so far is how important web content is. A couple of clients of mine took me out for dinner after our lesson and explained to me how i'm going to make myself know on the internet and progress faster in business. They made me set up a twitter account (which i'm just starting to figure out) and starting making updates regularly. They could not stress enough how important a healthy, no obscene amount of content was and how linking it all together will make less work for me. They told me business's hire people to just sit on a computer all day and create content for them which can make their company.

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Sometimes being a girl in an extreme sport is discouraging. When I first started riding in Nicaragua I was ending a 1 1/2 year non-riding streak. I was sure I could get back in the water and within a short period of time get back to where I was but that wasn’t the case. My first few rides ended in disaster. My gear was all new to me and many things were either broken or not working well. The area was completely unridden by anyone else so I had to deal with a lot of unknown debris in the water. After totally eating it and having to swim over 1/2 hour back to shore more then once, I felt mortified. My friends from Brazil I used to ride with kept encouraging me via facebook and reminded me that i’m a professional. In between when I was able to ride I concentrated on the business end of kitesurfing and started applying for sponsorship. I worked hard on getting photo’s, stories and my future plans out there and eventually the sponsors started rolling in.

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